At&T Stadium Naming Rights Contract

AT&T Stadium Naming Rights Contract – What You Need to Know

The AT&T Stadium, located in Arlington, Texas, is the home of the Dallas Cowboys. Since its inauguration in 2009, the stadium has become an iconic venue for high-profile events, including concerts, college football games, rodeos, and more. One of the unique features of the stadium is its retractable roof, which has made it a popular destination for large-scale events year-round.

One of the most significant aspects of the AT&T Stadium is the naming rights contract that AT&T signed in 2013. The contract, which is valued at $17.5 million per year, stipulates that the stadium will be called the AT&T Stadium for 20 years. The naming rights contract is much more than just a name, though. It provides AT&T with specific benefits that help promote its brand and boost its image.

Here is what you need to know about the AT&T Stadium naming rights contract:

1. Length of the Contract – As mentioned earlier, the naming rights contract between the Dallas Cowboys and AT&T is for 20 years, starting in 2013 and ending in 2033. This provides both parties with long-term stability and assurance in their partnership.

2. Value of the Contract – The AT&T Stadium naming rights contract is valued at $17.5 million per year, making it one of the most valuable naming rights deals in sports history. This large sum of money helps to fund the stadium’s maintenance and upkeep and provides the Dallas Cowboys with a significant source of revenue.

3. Benefits for AT&T – The naming rights contract provides AT&T with exposure to millions of sports fans who come to the stadium for sporting events, concerts, and other events. Moreover, the company’s logo and name are prominently displayed on the stadium, giving them widespread visibility on a global stage.

4. Benefits for the Dallas Cowboys – The naming rights contract provides the Dallas Cowboys with a reliable source of income that can be used to fund significant stadium upgrades, technology improvements, and player salaries. As a result, the deal has helped to solidify the Dallas Cowboys` position as one of the wealthiest franchises in the NFL.

5. Impact on the Local Economy – The AT&T Stadium is a significant economic driver for the city of Arlington, generating millions of dollars in revenue from events, tourism, and job creation. The naming rights contract has helped the stadium become a more valuable asset and a critical part of the region’s economy.

In conclusion, the AT&T Stadium naming rights contract is an essential aspect of the stadium`s history and success. It has provided the Dallas Cowboys with a sustainable source of income, increased AT&T’s brand recognition, and solidified the AT&T Stadium’s position as one of the most iconic venues in the world. As the stadium continues to host high-profile events and attract millions of visitors every year, the naming rights contract will remain a critical part of its legacy.